Shiseido Benefiance Wrinkle Smoothing Serum – 50ml

Contains Ashitaba α Complex, Natsume Extract. Helps to direct internal sensory signals and makes skin optimally responsive to the age-defying benefits of skincare. The three types of algae target lines and wrinkles.

• Sweep on with fingertips.
• Smooth over the face in outward circles.
• Lift & Massage.

In 1872, Shiseido opened its doors in Ginza, Tokyo. The family business that started out as Japan’s first Western-style pharmacy transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world. Shiseido’s history and tradition are characterized by a long string of innovations and category firsts that have repeatedly set new standards and whose effects have rippled across the entire beauty industry. 150 years later, they are still commitment to innovation is as steadfast as ever. Based in Japan, they aim to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and actively contributing to the happiness of our customers across the globe through beauty.