elf Luminous Putty Primer

Putty Primers are the #1 mass primer in America.*

Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

• Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
• Velvety texture glides effortlessly over the skin, smoothing over imperfections for a pore less effect.
• The ultimate grip on makeup.

Pro Tip:  Use the Putty Primer Applicator for easy and hygienic putty primer application.

elf clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All elf products are Vegan and Cruelty-Free.

elf is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your elf product!

• Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
• Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids before eyeshadow application to lock your eyeshadow in place.

water (aqua), cyclopentaiutoxane, ceresin, dimethicone, glycerin, hydrogenated polyisobutene, hdi/trimethylol hexyllactone crosspolymer, polymethylsilsesquioxane, propylene glycol,
trimethylsiloxysilicate, synthetic fluorphlogopite, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, sodium chloride, squalane, sodium hyaluronate, soluble collagen (vegan),
dimethicone/peg-10/15 crosspolymer, dimethicone crosspolymer, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, silica, oryza sativa (rice) bran wax, tin oxide,
triethoxycaprylylsilane.

e.l.f. is for everyeye, lip and face

Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, e.l.f. have a product for everyone—and every look in between.

e.l.f. respect

Look good and feel good—all e.l.f formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. 100% vegan and cruelty-free, worldwide. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.