e.l.f Power Grip Primer

A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you’ll love it:

• Gel primer formula grips makeup
• Gives skin a long-lasting, naturally dewy finish
• Translucent finish gel primer works on all skin tones
• Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

• Apply primer evenly to the face before makeup using your fingertips to pat into the skin.
• The warmth of your fingers will help the product melt into the skin for even application.
• Allow 30 seconds to set before applying makeup.

water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide,rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol

e.l.f. is for everyeye, lip and face

Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, e.l.f. have a product for everyone—and every look in between.

e.l.f. respect

Look good and feel good—all e.l.f formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. 100% vegan and cruelty-free, worldwide. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.