e.l.f Power Grip Primer + 4% Niacinamide

A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.

Why you’ll love it:

• Gel primer formula with sticky texture grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
• 100% vegan and cruelty-free

Key Ingredients:

• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

Your skin’s future looks bright—your favourite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.

• Apply makeup primer evenly to the face before makeup using your fingertips to pat into the skin.
• The warmth of your fingers will help the product melt into the skin for even application.
• Allow 30 seconds to set before applying makeup.

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol.

e.l.f. is for everyeye, lip and face

Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, e.l.f. have a product for everyone—and every look in between.

e.l.f. respect

Look good and feel good—all e.l.f formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. 100% vegan and cruelty-free, worldwide. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.